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Strategy

 

Doing well and doing good are intertwined. Having a sustainability strategy in place makes good business sense: you can take good care of the environment and society, however, you can only do so effectively if you are doing well financially. And vice versa, you can't run your business effectively if natural resources are depleted and communities suffer due to your impacts. 

Key components of a solid corporate sustainability strategy include:

 

  • Developing a mission & vision 

  • Identifying material issues

  • Defining targets and KPIs

  • Developing a sustainability roadmap

  • Devising an internal and external communication plan

  • Setting-up governance in support of sustainability

​Tools we may employ include: 

 

  • Market research

  • Competitive analysis

  • Materiality assessment

  • Benchmarking

  • SWOT analysis

  • Carbon footprinting

  • Waste audit

  • Energy audit

  • Certification

 

We look forward to partnering with you to develop a sustainability strategy tailored to your company. Please contact us for a free initial consultation. 

B Corp Certification

Consumers are voting with their dollars against unsustainable brands (HBR, 2019). Often times, however, it is still hard for consumers and investors to identify which businesses are truly doing ‘good by doing well’ and create benefits for all stakeholders – for shareholders as well as for society.

 

B Lab, founded in 2006 by Coen Gilbert, Bart Houlahan and Andrew Kassoy, sought to resolve this issue. Together they developed standards for measuring business performance around social and environmental impact. 

 

Certified B Corporations or ‘B Corps’, the gold standard of purpose-driven businesses, help customers to confidently vote with their dollars while protecting the environment. Similarly, becoming a B Corp helps you to distinguish yourself from the competition, positions you to better attract mission-aligned talent and investment capital; and offers you the opportunity to be part of a like-minded business community. 

Take a look at the free and open source B Impact Assessment and gain a sense of what it takes to measure what matters and becoming the best for the world rather than the best in the world. We are here to support you, if you need help (1) figuring out whether B Corp Certification is right for you; (2) gaining the B Corp Certification; or (3) re-certifying and/ or improving your score on the B Impact Assessment. 
 

Reporting

 

You’ve probably heard the well-known saying before ‘You can’t manage what you don’t measure.’ Performance metrics and reporting are important tools if you are looking to scale your positive impact. Key Performance Indicators (“KPIs”) help your firm to track progress on goals and kick-start a cycle of continuous improvement. 

Sustainability Reporting allows your firm to share its progress with key internal and external stakeholders. What’s more, as stakeholders have become more diversified and are demanding greater transparency and accountability on material sustainability issues, sustainability reporting has become a necessity. 

Sustainability reporting provides many benefits including: 

  • Improved brand loyalty

  • Increased credibility

  • Improved access to capital

  • Reduced legal risks and insurance costs

  • Enhanced employee and supplier morale and productivity

  • Improved employee retention and attraction

Guided by the Global Reporting Initiative framework, the most widely used sustainability reporting standard globally, we will partner with you to help you develop your sustainability report. Whether it is your first sustainability report or your 10th, we will make sure your report provides your stakeholders with what they need.

“The purpose of business is first and foremost to serve society. It is, after all, not possible to have a strong functioning business in a world of increasing inequality, poverty and climate change."

     - Paul Polman, former CEO of Unilever