The Business Roundtable, a lobbying group composed of the nation’s leading CEOs, announced that its members “share a fundamental commitment to all of our stakeholders”. Redefining the purpose of a corporation from maximizing shareholder profits to leading a corporation to benefit all stakeholders, i.e. customers, suppliers, employees, communities and shareholders, is a major paradigm shift. Co-founders of the B Corp movement Joe Koen Gilbert, Andrew Kassoy and Bart Houlahan highlight in this article three opportunities business leaders, investors and public policy makers should recognize and act on to help turn idea into reality.
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