Based on his new book "Better Business: How the B Corp Movement Is Remaking Capitalism", Mr. Marquis provides a helpful summary of why, in defining business success, it makes sense for firms to move from a shareholder primacy model to a model in which impacts on all relevant stakeholders are included. This quote captures the essence of this 'new' model: "We should consider a company successful if it provides a return on our capital without depleting other capitals on which we depend, be they human, natural or social."
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