Defining Business Purpose in 2021: Six Key Trends

What does business purpose look like in 2021? 2020 disrupted the world in many ways, urging businesses to re-evaluate purpose through a lens of changed and elevated big societal challenges. For businesses focused on purpose, these are the six key trends to note for 2021 according to the Purpose Collaborative, a group of purpose-driven firms focused on advancing business and societal impacts around the world.